case study:
verigo

Graphic designer and illustrator serving Johnson City/Northeast Tennessee, and remote clients in Gainesville, Florida and beyond

branding

Verigo was off to a great start as a small, tech business when I met them. They had a logo, and some marketing materials, and most importantly, they had an excellent product and plan! But as a new business, they hadn’t put effort into aligning their marketing with their goals—it was all one-off pieces from whomever they could find to create a marketing item when they needed it.

But as they progressed and floundered with marketing, they finally found me and I set off creating a plan for how to continue to face the world as they grew.

Colorful geometric cube logo above the word “Verigo” and the tagline “Truth in Transit” on a black background
Verigo brand guide page showing logo applications, inspirational words, colors, typography, and minimum logo spacing guidelines.
Verigo Pod RH Model PA0 temperature and humidity data logger product brochure with front and back device views
Verigo report showing session identifier, device logging times, temperature and humidity summaries, session settings, and device details.

marketing

One of the most common things they needed materials for was investor presentations as they sought out funders to keep the progress rolling. We settled on a plan for a thorough diagram and illustration scheme to grab people’s attention and worked to use each image to speak 1,000 words about the process with their products versus without.

Illustration comparing retail deliveries with and without reusable shipping boxes, showing trucks, warehouse shelves, workers, and colored containers.
Infographic showing tomato shelf-life reduction from harvest through storage and transportation at different temperatures.
Illustration of airflow from a wall fan moving over three air-conditioning units with snowflake symbols.
Hands holding a tablet displaying a shipment priority list: low, urgent, and low.
Infographic showing a quality analysis algorithm combining initial USDA-grade strawberry quality with continuously monitored temperature data to calculate real-time quality metrics: 10.2-day strawberry product life versus 3.6 days for blueberries.

product design

Verigo had such success with their investor funding efforts that they were able to continue to grow their line of products. I am thrilled that they were able to sell the business to Cisco Corp. and are still in production and use with my design almost a decade later.

VenGo Pod RH humidity and temperature sensor resting on green pea pods
VenGo Pod RH humidity and temperature sensor resting on green pea pods
Verigo data logger product lineup: Pod Temp, Humidity, Probe, Cryo, One-90, and Quality models
Verigo data logger product lineup: Pod Temp, Humidity, Probe, Cryo, One-90, and Quality models

What Sets me Apart

my People-First Approach

Everything I do is built around understanding your needs and helping you succeed—because when you thrive, so do I.

Long-Term Relationships

I’m not just here for the now, I’m here for the long-haul. I love creating lasting relationships with my clients and watching their success and opportunities grow over time.

Proven Process, Flexible Execution

I offer structure where it counts and adaptability where it matters. My methods are clear, but they (and I) are always responsive.

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