case study:
Grow thyme hydroponics
branding
Building the brand and experience of Grow Thyme Hydroponics was a process full of love for me, as part owner, and full-time lover of growing things. As we explored what hydroponics meant and could do for our community, we identified and built on a thread of pun-friendly nerdiness that runs through many souls. I love the resulting brand collateral we collected.
marketing
Marketing on a very slim, grass-roots funded business budget was an interesting experience that resulted in some guerrilla marketing, a highway mural, some bartered deals, and a whole lot of social media learning.
Store design & experience
If our previous experience in other garden stores taught us anything, it was that we needed to create an easy-to-learn system for beginner growers and the store needed to reflect that experience, so creating a unique experience was front of our plans. We started with crafting an easy to understand layout with fun puns to relax people along the way, and copious amounts of demos set up to grab those eyes, brains, and hearts.
education & products
With our vision for building something meaningful, and our previous experience in other garden stores, we knew the last key to success would be in educating our customers on the ease and value of growing your own food. We created a number of awesome workshops to convert our walk-in customers, as well as handouts and a great blog stacked with more educational opportunities.
What Sets me Apart
my People-First Approach
Everything I do is built around understanding your needs and helping you succeed—because when you thrive, so do I.
Long-Term Relationships
I’m not just here for the now, I’m here for the long-haul. I love creating lasting relationships with my clients and watching their success and opportunities grow over time.
Proven Process, Flexible Execution
I offer structure where it counts and adaptability where it matters. My methods are clear, but they (and I) are always responsive.